Understanding physical activity behaviour can be complex.  It’s rarely as simple as who moves and who doesn’t.  Invariably, it is caught up in the context of where and in what conditions people live and work.  The stage of life they’ve reached and the life experiences that have come their way.  It’s caught up with their health, their relative wealth and how connected they feel to friends, family and their community.  People are complex.  Their lives may also be complex and there may be a tangled web of issues influencing whether they live an active or inactive lifestyle.

We help our partners to recognise this complexity and work with it rather than against it.  

By applying a range of skills and expertise we build a picture of physical activity behaviour.

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Data analysis and interpretation

Constructing a compelling case for change

Creatively using existing data sources to identify those groups in greatest need and build a strong narrative to explain it.

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Community engagement

Seeing their community through their eyes and creating solutions together

Understanding the characteristics of a place. Building relationships within communities and gathering local perspectives. What's it like to live and be active there?

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Evaluation

Understanding the value of what's going on

Building understanding of the ways of working which are more likely to be effective in particular contexts.

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Learning

Building capacity to learn and adapt in different contexts

Evolving system behaviours with responsibility for creating conditions for people to live active lives.