Sport England wanted to encourage 40,000 members of the public to sign up as Sport Makers and record 10 hours of sports volunteering online.

Sport Maker Backs

What did we do?

Managing communications for the project, we designed a range of tools to inspire people throughout their journey as Sport Makers. We created a website, e-communications, films, case studies and digital stories which encouraged people to sign up as Sport Makers and motivated them to complete the programme.

What was the result of our work?

Understanding the motivations of our target audience, we created a range of communications, which inspired them into action at different points in their Sport Maker journey. We designed targeted messages which encouraged people to sign up as Sport Makers and complete their journey by carrying out 10 hours of sports volunteering and recording it online.

Website