Age UK wanted to raise awareness of their healthy ageing work and the experience they had gained through delivering the Fit as a Fiddle programme in the east region.

What did we do?

We presented a compelling case for healthy ageing in the form of a briefing guide for potential partners and health commissioners. Backed up with notes, presentations and a series of digital stories, we armed Age UK CEOs with the tools to present the case themselves. Using these resources, we designed and delivered three workshops to around 200 key people in the region.

What was the result of our work?

We demonstrated Age UK’s lead in the field of healthy ageing and showcased their practical experience of it through delivering the Fit as a Fiddle project.



“It has been a genuine pleasure working with Press Red. Throughout they demonstrated a professional, flexible and very positive ‘can do’ approach, supporting everyone involved in the process to overcome any challenges that arose. I would have no hesitation in recommending Press Red to others looking for an expert, friendly and thorough service.”

Becky Pheasey, Age Concern eastern region.