Sport England wanted to use the inspiration of the London 2012 Olympic and Paralympic Games to create 40,000 Sport Makers. These were members of the public who signed up to the programme online, attended a Sport Makers event, organised sport or helped at a sporting event or club and then recorded 10 or more hours of activity online.

Sport Makers East Norfolk 6th Form

What did we do?

We provided development support to all 49 county sports partnerships (CSPs) who delivered the programme, which included designing and facilitating a series of regular regional CSP learning workshops. Additionally, we provided one-to-one support, as well as day-to-day support for CSPs.

We project managed the design and delivery of inspirational workshops which members of the public attended to become Sport Makers. Our logistics team also organised and administered the 3,000 events, which took place all over the country.

Our communications team worked closely with Sport England managing communications on the project. This included communicating with Sport Makers through a website, automatic emails and social media and with the internal delivery network and partners through monthly updates and regular case studies.

What was the result of our work?

Of the 80,000 people who signed up to the programme, over 60,000 of them attended a Sport Makers event. More than 50,000 Sport Makers volunteered 10 or more hours of their time to make sport happen in their communities. This far exceeded the programme’s original target and was achieved within a challenging 18 month timeframe.